European Bachelor’s in International Marketing
Markets are evolving fast in response to an increasingly open world. As a result, companies developing import-export activity need qualified staff who can develop secure international trade. In today’s increasingly competitive business context, companies are using marketing strategies to change their approach to trade. There is a need for specialised employees who can lead communications […]
In a time of stiff competition, businesses must rethink their commercial approach, and they do this thanks to marketing. These companies need specialised workers who have the know-how to put into action communication campaigns, direct marketing tools, market studies and all other key strategies needed for effective commercial action.
In a highly connected environment in which everyone plays a role in spreading information, contemporary media outlets need professionals capable of identifying correct information and communicating in line with ethical codes and regulations. A large amount of information posted on the Internet, particularly on social media, cannot be checked. As a result, media outlets and […]
Thanks to advances in digital technology, e-commerce has become a burgeoning economic sector offering a wealth of job opportunities. There is high demand for B2B and B2C specialists with technical, sales, strategy, analytic and people skills. Moreover, the rapid increase in sales via mobile phones has led to the term ‘m-commerce’ and a range of […]
Communications specialists play the essential role of building consumers’ awareness of companies or brands using a range of media and formats. Good communications help distinguish a company from its competitors and target potential customers for whom the company’s products or services are most relevant. Those working in the communications sector must be prepared to represent […]
In the digital age, companies need to rethink their communications strategy in order to be more authentic and creative. Consequently, they are recruiting advertising strategy experts whose objective is to generate a positive image of the company, particularly on the Internet and through social media. Communications experts also help their organisation to stand out from […]
With the rise of digital technology, effective digital communications are increasingly important. There is a need for experts possessing precise, up-to-date knowledge and mastery of strategic tools that will enable companies and brands to optimise their visibility and improve their market position and image. Career prospects for graduates of the European Master’s in Digital Communications […]