Boris Noyet has written the article about the Y and Z generations in one of the publications of the FEDE (« L’homme et L’Europe ») (Mankind and Europe) Here he introduces himself and reminds us of his training and his expertise regarding the RSE (Societal Responsibility of Businesses).
What studies have you undertaken and what is your current employment ?
My studies took the form of a joint degree, which was both technical (a Masters degree in design and digital communication) and a University based degree (a masters degree in educational sciences).
It’s because of the specific nature of my joint qualifications that I work at the moment in charge of, and responsible for, RSE at the heart of the communication/RSE department of « Française des Jeux » ( The French states gambling operator) and more particularly working in the Head Office as responsible for « Jeu Responsable » (Responsible gambling).
Can you give us a little more detail?
The governing body of « Jeu responsable » intends to combat addictive behaviour effectively. In this context my duel culture allows me to give a strong lead regarding propositions,ethics, teaching and communication vis-à-vis our partner institutions but also at the heart of the governing body for which I work.
What was the starting point for your reading of the generation Y/Z?
« Whilst studying at University I was struck by the richness and the depth of a certain university culture, and thereby realised that the imaginative and creative horizon of the Y/Z generation, which is also my generation, was relatively narrow, that’s to say, poor, in it’s understanding of the world. Let that be enough said regarding the limitations. As to the values, the Y/Z have in themselves an incredible desire for meeting others, for exchanges and for personal achievement, all of which are powered by their quest for meaning. To notice these two things is partly salutary, as it causes us to leave behind our false illusions, but also « hopeful » in the way that it gives us confidence in our own ability to change the world which has been passed on to us.
