Dr Jörn Buhring is an expert on connections between the creative industries and managerial innovation. He uses his expertise to help the FEDE’s Chinese students prepare their doctoral degrees in cultural management. He tells us more in the interview below.
What did you study?
I have a bachelor’s in hotel management, a master’s in innovation and entrepreneurship, and a doctorate in business and innovation. I completed my doctoral degree at Swinburne University in Melbourne, Australia.
What is the focus of your research?
Right now I’m particularly interested in design management. I’m exploring a range of methods that might give design a greater role in management.
What exactly do you teach in the FEDE doctoral programme?
I explore the complex links between the creative and cultural industries and economics. Thanks to my experience working for major brands, such as Bang and Olufsen, and the time I’ve spent in various countries (Malaysia, Great Britain, the USA and others), I’m able to translate what is necessarily theory-heavy expertise into real life and practice.
