This programme has been designed specially to take into account the digital development of tourism activities. Indeed, the tourism sector is an important pillar of the services industry, which is growing fast in the context of the digital revolution. The associated changes have resulted in new job roles, new tools and the rise of new actors in the sector, along with new ways of thinking and doing business. The aim of the programme is to provide students with the knowledge, skills and soft skills needed to succeed in the sector. This is a professionally oriented programme that is bang up to date with the latest developments in the sector.
- Classic tourism
- Tour operators
- Transport companies
- Business travel centres
- Institutional travel
- Local tourism offices
- Companies organising trade fairs, congresses, professional events and shows
- Accommodation industry
- Be able to distinguish between the various types of tourism organisation and identify key factors for their growth
- Be able to access relevant information and understand its role in decision making
- Be able to create tourism products or services
- Be able to produce a product presentation file
- Be able to launch a product on the market
- Understand the accounting and financial aspects of product management
- Be able to measure customer satisfaction and respond appropriately to grievances
- General culture of tourism companies and strategic marketing
- Operational strategy, partnerships and funding
- Organisational management of tourism and hospitality; important environmental and political aspects of tourism development
- ECOLE RACINE PRIVEE
- ESARC STUDAIR
- ESOAD
- ESRMI
- IISG / INTC
- ISTH
- ITIC
