European Bachelor’s Degree in Marketing

Educational level: BACHELOR EUROPEEN
Areas of excellence: commerce – marketing – communication – médias

In a time of stiff competition, businesses must rethink their commercial approach, and they do this thanks to marketing. These companies need specialised workers who have the know-how to put into action communication campaigns, direct marketing tools, market studies and all other key strategies needed for effective commercial action.

  • Head of Field Marketing
  • Junior Product Manager
  • Head of Client Marketing
  • Assistant Market Manager
  • Sales Manager
  • Junior Market Manager
  • Direct Marketing Consultant
  • Head of Product Development
  • Assistant Product Manager
  • Marketing Project Manager
  • Head of Customer Relations
  • Head of Advertising
  • How to lead an field market study
  • Mastery of the implementation of a marketing plan, and how to analyse the results
  • Implementing a marketing strategy
  • Mastery of international marketing and the unique features of these markets
  • Mastery of a marketing project in a Business-to-Business environment through all of its phases
  • Mastery of the nuances and unique features of banking services and merchant banking
  • Field marketing
  • Marketing and the Internet
  • Strategic marketing
  • Analysis matrices
  • International marketing and the unique features of European, foreign and emerging markets
  • Inter-business marketing (B to B)
  • Service marketing – bank marketing