E-business has profoundly changed sales procedures and consumer behaviour. This fashionable new sector is, however, poorly known, even though training in IT applied to the Internet (which is nowadays a global commercial tool) provides excellent career prospects. E-business covers all commercial activities developed or operating via the Internet. E-businesses use new information and communications technology (NICT) to give a new dimension to relations between a business and its customers and partners. Employers are looking for solid skills specific to e-business: marketing and communications skills, plus technical digital and Internet skills.
- Digital marketing director
- E-commerce manager
- Digital customer experience director
- Digital marketing manager
- Digital strategy manager
- E-commerce manager
- Digital strategy consultant
- Commercial e-business engineer
- Digital project manager
- Community Manager
- Traffic Manager
- Webmarketer
- Understand the digital ecosystem and be able to develop a business using digital tools
- Have a good command of technical, marketing, communications and logistical aspects of e-business so as to be able to develop an appropriate digital strategy
- Be able to use digital tools to implement a commercial development strategy
- Be able to pilot digital projects, particularly for an e-commerce website: creation of the site, implementation of web marketing campaigns and monitoring of performance indicators
- Be able to build and implement a digital commercial and marketing plan
- Be able to analyse and optimise user experience
- Creating and implementing a digital strategy
- Culture and digital management
- Management, leading web projects and strategic management of digital businesses
- EMPSI
- INSTITUT IGP
