The tourism sector is experiencing rapid and sustainable growth, both locally and worldwide. This dynamic requires professionals capable of adapting the strategy of tourism organisations to an international dimension.
The European MBA in Tourism Management and Innovation focuses on developing strategic skills in
organisational management and adapting to the digital evolution of the sector. The digital revolution, with its new businesses, tools and players, requires companies to rethink their strategies. This programme aims to develop the expertise of professionals, equipping them with the know-how and interpersonal skills needed to respond to the latest developments in the tourism sector.
- Project Manager
- Tour operator
- Hotel manager
- Study Officer
- Event Manager
- Travel Agency Manager
- Consultant
- Understand changes in the hotel market and its diversity
- Define information and highlight its role in decision-making
- Create tourism products and services
- Understand the different management policies of companies and the decisive factors in strategic choices
- Understand the players in the tourism sector, the strategic challenges and develop partnerships
- Understand the accounting and financial aspects of product management
- Determine product positioning and pricing policy
- Measure customer satisfaction and propose any corrective measures required
- Understand the sectoral challenges of the ecological transition and how organisations are addressing them
- Organisational Management in Tourism and Hotel industry
- Operational Strategy, partnership and funding
- Environmental specificities and tourism development policies
- Professional research
- European culture and citizenship
- Modern language 1 – English
