The tourism and hospitality sector is changing rapidly. Indeed, customers are now living and consuming in new ways as a result of digitalisation, and a new generation of digital-savvy staff have arrived in the workplace. The digital revolution, which is far from complete, requires an expert knowledge of professional IT tools. Moreover, competition has increased with the arrival of new actors (private individuals, collaborative tourism and booking platforms etc.). Consequently, traditional actors are having to rethink how they work. Finally, customers are increasingly demanding and price conscious. Businesses in the sector must therefore change their approach to customer relations and are often required to create new job roles accordingly.
- Founder or manager of a tourism company
- Tourism product designer or manager
- Tourism and leisure’s officer for a local government agency
- Customer accommodation manager
- Travel advisor at a business travel centre
- Team manager at a business travel centre
- Hotel marketing consultant
- Campsite, cottages, holiday or leisure club manager
- Tourism development manager
- Master new and traditional professional skills
- Acquire basic management and team leadership skills
- Be able to identify customer profiles and their needs (rapid assessment and appropriate behavioural response)
- Understand the interpersonal and psychological requirements of the sector
- Be able to communicate with customers, including international customers
- Be able to design tourism products (trip quote)
- Be able to use digital tools (reservation and check-in software and social media)
- Be familiar with sector-relevant legislation
- Marketing and digital communications for tourism companies
- Organisational, legal and general political structure of tourism companies
- Tourism products, multimedia strategies and e-marketing for tourism
- ISG
