European Bachelor’s in International Business Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias DOWNLOAD THE DEGREE DESCRIPTION With the globalisation of markets and the increasing interconnection of different economic sectors and activities, both small and medium-sized businesses need capable staff able to promote their economic growth and commercial strategy. The Bachelor’s in International Business aims to train contemporary commercial managers and international actors, providing them with both technical import-export skills and an understanding of the opportunities and challenges of international trade. International affairs trade manager Export zone sales manager International commerce manager Sales manager Import purchaser International purchasing manager Services salesperson for an international multimodal transport agency Understand a business environment [lire plus]

European Bachelor’s in Communications Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description Communications specialists play the essential role of building consumers’ awareness of companies or brands using a range of media and formats. Good communications help distinguish a company from its competitors and target potential customers for whom the company’s products or services are most relevant. Those working in the communications sector must be prepared to represent the company at appropriate events, work with a range of digital tools, process a large amount of information and organise targeted events and campaigns. Communications experts are needed by all kinds of organisations across all sectors, making careers openings extremely diverse. People skills, versatility and flexibility [lire plus]

European Bachelor’s in Communications Specialising in Advertising Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias DOWNLOAD THE DEGREE DESCRIPTION The European Bachelor’s in Communications Specialising in Advertising provides students with thorough training in communications and advertising and the key skills needed for their future career. The European Bachelor’s in Communications (Advertising Option) provides both theory and practical skills for communications and advertising careers and includes a compulsory internship allowing students to apply their skills and prepare for their future job role. The programme focuses in particular on new technology. The advertising option provides specific knowledge on the history and current situation of advertising. It provides students with psychological, sociological and technical approaches to the creative process, [lire plus]

European Bachelor’s in E-Commerce Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias Download the degree description Thanks to advances in digital technology, e-commerce has become a burgeoning economic sector offering a wealth of job opportunities. There is high demand for B2B and B2C specialists with technical, sales, strategy, analytic and people skills. Moreover, the rapid increase in sales via mobile phones has led to the term ‘m-commerce’ and a range of associated careers prospects. Following the clothes, culture and tourist industries, all sectors of the traditional economy are now developing an online presence. Given the strategic importance of e-commerce, those working in the sector can have significant salary expectations. E-Commerce Manager Online Marketing [lire plus]

European Bachelor’s in Real Estate (Transactions Option) Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description The real estate sector is at the crossover between the financial, economic and social sectors. In recent years the sector has undergone numerous upheavals that have led to major changes in professional practice. Whether they specialise in homes or property for investment, real estate professionals must be able to draw on a large bank of cultural, technical, regulatory and commercial knowledge. The European Bachelor’s in Real Estate provides solid skills in marketing, law, insurance, architecture, urban planning, construction and environmental management. To complete their training, students also take a specialisation unit in either property transactions or property management. [lire plus]

European Bachelor’s in Journalism Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description In a highly connected environment in which everyone plays a role in spreading information, contemporary media outlets need professionals capable of identifying correct information and communicating in line with ethical codes and regulations. A large amount of information posted on the Internet, particularly on social media, cannot be checked. As a result, media outlets and other organisations must rely on expert journalists who can effectively advance objective and honest points of view. Media actors need a vast general knowledge and the ability to communicate trustworthy information reliably. Excellent writing skills and critical thinking are also essential if journalists are to provide [lire plus]

European Bachelor’s Degree in Marketing Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias DOWNLOAD THE DEGREE DESCRIPTION In a time of stiff competition, businesses must rethink their commercial approach, and they do this thanks to marketing. These companies need specialised workers who have the know-how to put into action communication campaigns, direct marketing tools, market studies and all other key strategies needed for effective commercial action. Head of Field Marketing Junior Product Manager Head of Client Marketing Assistant Market Manager Sales Manager Junior Market Manager Direct Marketing Consultant Head of Product Development Assistant Product Manager Marketing Project Manager Head of Customer Relations Head of Advertising How to lead an field market study [lire plus]

European Bachelor’s Digital Marketing Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias Download the degree description The Internet has been changing ever since its beginning. Digital marketing, too, has been transformed by technological developments, new trends and the shifting needs and expectation of Internet user. It now covers a large range or marketing practices using online media and tools. Nowadays all businesses, regardless of their size, sector and number of employees, require a digital marketing strategy in order to ensure positive long-term positioning and visibility. The European Bachelor’s in Digital Marketing trains job-ready professionals with excellent business and technical skills, allowing them to draw on existing technology and anticipate new developments. Graduates are set to become experts [lire plus]

European Bachelor’s in International Marketing Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description Markets are evolving fast in response to an increasingly open world. As a result, companies developing import-export activity need qualified staff who can develop secure international trade. In today’s increasingly competitive business context, companies are using marketing strategies to change their approach to trade. There is a need for specialised employees who can lead communications campaigns, use direct marketing tools, conduct market research and carry out an extensive range of commercial activities. Employers are looking for international marketing experts to organise and pilot development projects, interpret and use the results of analyses and predict future trends so as to facilitate [lire plus]

European Bachelor’s: Webmaster Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias Download the degree description Digital technology is causing profound internal and external changes in the workplace. All organisations — commercial, cultural, social and institutional — are concerned. In order to meet these new challenges, employers seek professionals with solid operational, technical and people skills. Successful webmasters are advanced technicians who are able to implement the right tools at the right time and, depending on their post, use their skills as developer’s or support technicians. Creativity and the ability to design a project that matches the story and the goals of a given company are valuable skills for designing websites and creating online content. [lire plus]