European Master’s Degree in Communication: Advertising Strategies and Digital Communication Option Educational level: EUROPEAN MASTER Areas of excellence: commerce - marketing - communication - médias Download the degree description In the digital age, companies need to rethink their communications strategy in order to be more authentic and creative. Consequently, they are recruiting advertising strategy experts whose objective is to generate a positive image of the company, particularly on the Internet and through social media. Communications experts also help their organisation to stand out from competitors by using innovative global marketing strategies and policies. The European Master’s in Communications (Advertising Strategy and Digital Communications Option) is a comprehensive programme allowing students to develop key professional skills along with a speciality in advertising and communications strategy. [lire plus]

European Master’s in E-Business Educational level: EUROPEAN MASTER Areas of excellence: commerce - marketing - communication - médias E-business has profoundly changed sales procedures and consumer behaviour. This fashionable new sector is, however, poorly known, even though training in IT applied to the Internet (which is nowadays a global commercial tool) provides excellent career prospects. E-business covers all commercial activities developed or operating via the Internet. E-businesses use new information and communications technology (NICT) to give a new dimension to relations between a business and its customers and partners. Employers are looking for solid skills specific to e-business: marketing and communications skills, plus technical digital and Internet skills. Digital marketing director E-commerce manager Digital customer experience director Digital marketing [lire plus]

European Master's in Communications and Digital Marketing Level: EUROPEAN MASTER Field of excellence: Business - marketing - communication - media With the rise of digital technology, effective digital communications are increasingly important. There is a need for experts possessing precise, up-to-date knowledge and mastery of strategic tools that will enable companies and brands to optimise their visibility and improve their market position and image. Career prospects for graduates of the European Master’s in Digital Communications are varied and numerous, with roles available in a range of organisations and sectors. E-communications managers have a broad but expert knowledge of communications, project management and management -- all essential for entering a thriving careers sector with excellent future prospects. Digital Media [lire plus]

European Master’s Degree in International Business Management Educational level: EUROPEAN MASTER Areas of excellence: commerce - marketing - communication - médias For a student in the European Master of Management in International Business, it is important to understand the international environment in which companies operate, in order to anticipate changes and modifications and to enable the company to be proactive in the face of the challenges linked to the globalisation of economies. It must be able to understand the different strategies that the company can implement for its international development. It must also be able to identify the various risks and propose ways of guaranteeing and protecting the company’s operations.

European Master's Marketing, Design and 3D Innovation Level: EUROPEAN MASTER Field of excellence: Computer Science - Digital - Technology An essential ingredient for success, innovation sets businesses apart from their competitors by offering new products and services or new ways of working. Innovation marketing and management, harnessed to 3D technology, have endless applications and offer exciting prospects that are attracting more and more businesses. Together they constitute a global market worth €2.7 billion, with an annual growth of over 30 %. Often thought of as the key to industrial reshoring and successful adaption to a rapidly changing work environment, innovation is the focus of a range of actors, from start-ups to departments within major corporations. It offers numerous job opportunities with excellent [lire plus]