European Bachelor's

European Bachelor’s in Communications (Advertising Option)

Educational level: BACHELOR EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

The European Bachelor’s in Communications (Advertising Option) provides students with thorough training in communications and advertising and the key skills needed for their future career. The European Bachelor’s in Communications (Advertising Option) provides both theory and practical skills for communications and advertising careers and includes a compulsory internship allowing students to apply their skills and prepare for their future job role. The programme focuses in particular on new technology. The advertising option provides specific knowledge on the history and current situation of advertising. It provides students with psychological, sociological and technical approaches to the creative process, all of which are essential for a career in advertising.

  • Communications manager
  • Communications officer
  • Head of advertising
  • Junior product manager
  • Research officer
  • Media planner
  • Strategic planner
  • Junior project manager
  • Product marketing manager
  • Develop the theoretical and practical skills needed to manage and develop the brand image of a business or its products
  • Develop skills for creating communications, marketing and digital strategies for businesses and organisations
  • Be able to design and implement a communications campaign by creating tools appropriate to a business’s communications strategy (communications plan, market research, media planning, communications assessment tools etc.)
  • Develop the knowledge and skills needed to progress to the European Master’s in Communications (Advertising Strategy and Digital Communications Option)
  1. History and current situation of communications; research and applied quantitative tools relevant to business communications
  2. Business communications strategy and digital communications
  3. Prospecting and negotiation as part of a communications and advertising strategy