Bachelor européen

European Bachelor’s in International Marketing

Educational level: BACHELOR EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

Markets are evolving fast in response to an increasingly open world. As a result, companies developing import-export activity need qualified staff who can develop secure international trade.

In today’s increasingly competitive business context, companies are using marketing strategies to change their approach to trade. There is a need for specialised employees who can lead communications campaigns, use direct marketing tools, conduct market research and carry out an extensive range of commercial activities.

Employers are looking for international marketing experts to organise and pilot development projects, interpret and use the results of analyses and predict future trends so as to facilitate business development. International marketing positions are available in a variety of sectors, providing an array of career opportunities for those with the right skills.

  • Operational Marketing Manager
  • Client Marketing Manager
  • Commercial Manager
  • Direct Marketing Consultant
  • Assistant Product Manager, Junior Product Manager
  • Assistant Market Manager, Junior Market Manager
  • Product Development Manager
  • Marketing Project Manager
  • Junior Purchaser
  • International Sales Assistant
  • Client Manager
  • Have a firm grasp of international marketing and understand the specificities of different markets
  • Conduct operational marketing studies
  • Understand, design and implement an international marketing strategy
  • Help develop a business strategy
  • Liaise between management and the sales department
  • Manage advertising budgets
  • Organise direct marketing and telemarketing campaigns
  • Conduct marketing analyses to predict trends
  1. Operational Marketing
  2. Strategic Marketing
  3. International Marketing and the Characteristics of European, Non-European and Emerging Markets