Bachelor européen

European Diploma of Higher Education for International Marketing

Educational level: BACHELOR EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

In a time of stiff competition, businesses must rethink their commercial approach, and they do this thanks to marketing.  These companies need specialised workers who have the know-how to put into action communication campaigns, direct marketing tools, market studies and all other key strategies needed for effective commercial action.

Head of Field Marketing    Junior Product Manager
Head of Customer Marketing    Assistant Market Manager
Sales Manager    Head of Customer Relations
Direct Marketing Consultant    Head of Product Development
Assistant Product Manager    Junior Buyer
Assistant International Sales Manager

  • How to lead a field market study
  • Mastery of the implementation of a marketing plan, and how to analyse the results
  • Implementing a marketing strategy
  • Mastery of international marketing and the unique features of European, foreign and emerging markets
  • Mastery of a marketing project in a Business-to-Business environment through all of its phases
  • Heading marketing operations on an international scale
  • Heading financial operations on an international scale
  • Heading import and export operations and knowing how to handle disputes: litigation in domestic and European courts, and arbitration
Marketing studies    
Customs operations and international logistics
Field marketing strategies    
Mixed marketing operations and international finance
Marketing and the Internet    
Strategic marketing    
Analysis matrices    
Regulations and disputes
Geopolitical environments