European Master's

European Master’s in E-Business

Educational level: MASTERE EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

E-business has profoundly changed sales procedures and consumer behaviour. This fashionable new sector is, however, poorly known, even though training in IT applied to the Internet (which is nowadays a global commercial tool) provides excellent career prospects. E-business covers all commercial activities developed or operating via the Internet. E-businesses use new information and communications technology (NICT) to give a new dimension to relations between a business and its customers and partners. Employers are looking for solid skills specific to e-business: marketing and communications skills, plus technical digital and Internet skills.

  • Digital marketing director
  • E-commerce manager
  • Digital customer experience director
  • Digital marketing manager
  • Digital strategy manager
  • E-commerce manager
  • Digital strategy consultant
  • Commercial e-business engineer
  • Digital project manager
  • Community Manager
  • Traffic Manager
  • Webmarketer
  • Understand the digital ecosystem and be able to develop a business using digital tools
  • Have a good command of technical, marketing, communications and logistical aspects of e-business so as to be able to develop an appropriate digital strategy
  • Be able to use digital tools to implement a commercial development strategy
  • Be able to pilot digital projects, particularly for an e-commerce website: creation of the site, implementation of web marketing campaigns and monitoring of performance indicators
  • Be able to build and implement a digital commercial and marketing plan
  • Be able to analyse and optimise user experience
  1. Creating and implementing a digital strategy
  2. Culture and digital management
  3. Management, leading web projects and strategic management of digital businesses