Oualae Ferrio: ‘Sound thought is a prerequisite for sound action’

What did you study?

 I have a bachelor’s in economics and a master’s in finance, banking and markets (Abdelmalk Essaadi University, Tanger, 2015). 

What have been the highlights of your career so far?

I am currently administrative manager for a company specialised in dashboards. Previously I worked as customer manager for a bank and as a customer advisor at the Tanger ferry terminal.

Why have you chosen to enrol in the FEDE DBA?

The main reason why I chose the FEDE is because it is prestigious and has a great reputation in Morocco. Also, I studied the FEDE’s proposal closely and could not help noticing that it offered exactly what I was looking for: I want to improve my managerial skills and better acquaint myself with new development tools; I think the FEDE’s seminars will help me with this.

What is your research topic?

Digitalisation and the growth of SMEs in Morocco. In my initial investigations, I noticed that there is not enough theoretical research on this subject; that was a good reason to look into it further, since I’m convinced that sound thought is a prerequisite for sound action.